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As per a popular survey, it has been estimated that by the end of the year 2018, the total number of smartphones will soar up to a third of the human population. Such is the power related to the engagement of smartphones that they have revolutionized the face of digitization by posing a great risk for their digital counterparts like computers and smart TVs.

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Mobile app marketing is the new trend that is redefining how most firms and organizations sell and market their products, advertise themselves and function on a regular basis. Although the new mobile marketing trend has taken the marketing scenario by storm and intimidates businesses who cannot cope up with the change.

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