Evolution is the essence of life. Everything keeps on evolving, and it is imperative to keep up the pace of growth in these rapidly changing times. In the always expanding market of E-commerce, it is crucial to adapt to evolving technology else the business will fall behind and eventually go out of business.
The concept of digital marketing has gained a lot of popularity in recent years. With both small and large businesses trying to create a strong online presence for their brands, the online industry is constantly evolving, making it essential for the businesses to keep a tab on the latest developments to stay ahead in the competition.
Mobile devices play a key role in everyone’s lives. The technology that drives mobile devices has improved a lot especially in the last ten years. It is astounding to have the power or access to retrieve almost any information and communicate in a thousand different ways using a device that fits in our pocket.
Mobile apps have taken the digital industry by storm. Before the onset of mobile apps, people looked for information on mobile devices through browsers. But recently, after a survey it has been recorded that people spend more time on apps than other activity on mobile devices.
The demand of mobile phones and mobile applications is skyrocketing persistently. In a recent study, it was noted that there were over 4.43 billion mobile users around the world as of 2015. This figure is expected to upsurge to 5.07 billion by 2019.
As per a popular survey, it has been estimated that by the end of the year 2018, the total number of smartphones will soar up to a third of the human population. Such is the power related to the engagement of smartphones that they have revolutionized the face of digitization by posing a great risk for their digital counterparts like computers and smart TVs.
Mobile app marketing is the new trend that is redefining how most firms and organizations sell and market their products, advertise themselves and function on a regular basis. Although the new mobile marketing trend has taken the marketing scenario by storm and intimidates businesses who cannot cope up with the change.
Robin Williams famously said that words and ideas could change the world, no matter what people say. Every ground-breaking innovation, every pioneering startup, and every popular app started as an idea.
Very soon, the number of mobile phone users worldwide will reach 5 billion. Our smartphones allow us to keep up with friends and colleagues, find useful information, navigate unknown cities, shop at the lowest prices, and much more.