In the mobile first world, mobile apps are the order of the day. If you, as a business, are looking forward to developing one for your own business, the idea is well, great, as long as your target audience needs an app.
According to a report by Statista, 2017 marked the share of Android devices in the market a dominating 85.9% over just 14% share of iOS. While that was two years ago, since then around 300 million more smartphone devices have become a part of the market, of which, as trends speak, Android is the major player of the two.
Mobile apps have taken the digital industry by storm. Before the onset of mobile apps, people looked for information on mobile devices through browsers. But recently, after a survey it has been recorded that people spend more time on apps than other activity on mobile devices.
The mobile market is evolving at a rapid pace, and those who fail to keep up with it are destined to fall off Apple’s best seller charts. Every time a new iOS update is released, mobile app developers and app owners rush to take advantage of newly introduced features to gain a competitive edge over other apps on the market.