The demand of mobile phones and mobile applications is skyrocketing persistently. In a recent study, it was noted that there were over 4.43 billion mobile users around the world as of 2015. This figure is expected to upsurge to 5.07 billion by 2019.
Mobile app marketing is the new trend that is redefining how most firms and organizations sell and market their products, advertise themselves and function on a regular basis. Although the new mobile marketing trend has taken the marketing scenario by storm and intimidates businesses who cannot cope up with the change.