In the current scenario, the biggest challenge for any startup is to carve out a unique identity for themselves. In order to be perceived as an ‘out-of-the-box’ and ‘one-and-only’ firm in the eyes of their customers and stakeholders, a startup has to devote its attention towards efficient digital marketing strategies. It can be used to secure a position for your firm and make a strong brand appearance on social media platforms.
A strong online presence is paramount to business success in the modern, connected era. Over 80 percent of shoppers use the web to find great deals, discover new products and connect with their favorite brands. It’s no surprise then that over 2 billion people worldwide are expected to buy goods and services online in 2019, and the figure will only continue to grow in the future.