Evolution is the essence of life. Everything keeps on evolving, and it is imperative to keep up the pace of growth in these rapidly changing times. In the always expanding market of E-commerce, it is crucial to adapt to evolving technology else the business will fall behind and eventually go out of business. Nowadays having a web presence is a necessity for any E-commerce business but it is essential to launch a mobile app to promote the E-commerce Store. Many leading Mobile app development companies are offering design innovations and mobile app development services for every mobile application platform.
Significance And Impact of a Mobile App
There have been many predictions about the market share of mobile applications in the eCommerce industry. According to the Business Insider Intelligence prediction, by 2020 mobile eCommerce market will expand up to 45% of a $600 Billion industry.
In the present scenario, more than half of all internet traffic is coming from mobile apps, and with the highly competitive nature of the e-commerce market, there is no denying the impact of mobile apps. Shopping trends are moving from website to app as customers are using mobile apps to shop/buy products more than shopping through a site.
It is easier for clients to visit any mobile e-commerce app on the go. Push Notifications have a considerable role to maintain the brand consistency and to escalate the sales. Loading time of pages of the mobile app is less as compared to the website, and mobile app consumes lesser internet data. Mobile apps are more user-friendly than web stores., and they offer a better user experience.
The Right Time To Launch A Mobile App
Timing is crucial for success. Only launching a mobile app is not essential but doing it at the right time is. When the opponents are already building apps of their own and taking a leap in their business, then it is right to time to utilize mobile app development services and launch a mobile app. mobile application development companies provide customized solutions and convert the vision into reality.
Having sufficient resources to create an app is also an important consideration to keep in mind. It is the right time to invest when a mobile app can play a vital role in growing a new revenue stream for the e-commerce business. Spending too much on launching an app without considering these points is not advisable.
It is the right time to invest in a mobile app when the most of the web traffic is coming from mobile. When consumers are already shopping from their phones launching a mobile app will only make that experience more productive and even more intuitive.
Summing up Things
Mobile apps are changing the face of the e-commerce stores, and there is an exponential rise in the usage of apps. Consumers are becoming more comfortable in purchasing from their mobile devices, and it’s vital to capitalize it. Now is the right time to invest in mobile app development services and take the e-commerce business to new heights.
Author
Venkat is highly passionate about solving Business challenges using Technology. He has been instrumental in bootstrapping the company and is currently responsible for leading strategies and innovations to help customers enhance operations and improve efficiency. Among several key projects he was involved over the years, developing an award winning IoT solution which monitors Food Safety, both while in transit and in storage for Emerson Electric has been very close to his heart. Currently over 500+ businesses across the globe are using this solution to track real-time location, temperature and safety of perishable and high value shipments.
