According to a report by Statista, 2017 marked the share of Android devices in the market a dominating 85.9% over just 14% share of iOS. While that was two years ago, since then around 300 million more smartphone devices have become a part of the market, of which, as trends speak, Android is the major player of the two.
Evolution is the essence of life. Everything keeps on evolving, and it is imperative to keep up the pace of growth in these rapidly changing times. In the always expanding market of E-commerce, it is crucial to adapt to evolving technology else the business will fall behind and eventually go out of business.
The concept of digital marketing has gained a lot of popularity in recent years. With both small and large businesses trying to create a strong online presence for their brands, the online industry is constantly evolving, making it essential for the businesses to keep a tab on the latest developments to stay ahead in the competition.